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ROI (Return on Investment) is the premium an investor receives for investing in a company when he liquidates his holdings. Private equity investors express their return expectations in terms of percentages, much the same way lenders price their loans. By determining what compounded annual rate of return he wants from a given investment, an equity investor can then work with his projections for the company’s growth to arrive at the percentage of the company’s stock he needs to receive in order to reach his desired return.

What ROIs do most venture capitalists require to fund a company? They vary from company to company. The following chart gives some general ranges, based on an economy supporting prime interest rates below 10 percent. 

Company Stage

Compounded Annual ROI

Seed or start-up

35% and up

First and second stage

20% to 50%

Third stage and mezzanine

15% to 30%

 How these rates of return translate into cost to a company depends in large part on how long it takes the investor to exit. The following table illustrates this fact. 


Payoff

Compounded 
Annual ROI

Three times investment in three years

44%

Five times investment in three years 

71%

Seven times investment in three years

 91%

Four times investment in four years

41%

Three times investment in five years

25%

Five times investment in five years

38%

Seven times investment in five years

47%

Ten times investment in five years

58%

 See Pricing, Procrastination, Projections.

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